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In response to the growing demand for proven, practical, and results-driven leadership development tools, we are proud to introduce the globally recognized LEAD NOW! Leadership Development Model to the Middle East.
Organizations across the region are navigating rapid transformation, complex market dynamics, and the urgent need to build strong, adaptable leaders who can drive both performance and engagement.
The LEAD NOW! Model, backed by decades of research and real-world application, provides a clear, structured, and actionable framework that equips leaders to manage critical relationships, adapt to change, and deliver measurable impact on both business outcomes and people development.
The LEAD NOW! Model helps leaders quickly recognize their strengths and close gaps in their leadership abilities.
It offers a clear, research-backed framework for building the critical competencies required to deliver strong organizational results.
By emphasizing the vital relationships leaders manage and the outcomes they must achieve, LEAD NOW!
equips them to boost their effectiveness and generate measurable impact.
The LEAD NOW! Model provides a holistic, practical framework for understanding and developing effective leadership. It emphasizes the four critical relationship arenas, each with distinct expectations and success factors:
Managing Upward — the Boss:
Build alignment, communicate strategically, and influence decisions while maintaining trust and credibility with senior leadership.
Collaborating Across — Peers:
Foster cooperation, navigate complexity, and create win–win solutions that strengthen cross-functional partnerships.
Leading Down — Direct Reports:
Inspire, coach, and empower team members by providing clarity, support, and meaningful development opportunities.
Delivering Value — Customers & Stakeholders:
Understand customer needs, deliver exceptional value, and build long-term relationships that drive business results.
1. Creating Purpose
Leaders are tasked with setting a clear vision and direction. This outward focus on business outcomes ensures that strategy and long-term goals guide the organization’s path forward.
2. Delivering Excellence
True leadership means turning strategy into consistent action. By focusing inward on operations and execution, leaders drive high performance and ensure that objectives are achieved with quality and precision.
3. Leading Change
Great leaders look beyond the present, actively driving and supporting transformation that strengthens the organization. With an external focus on people, they inspire others to embrace progress and innovation.
4. Developing Self and Others
Leadership is rooted in growth. By committing to continuous learning and encouraging development within the team, leaders build a culture of shared growth and internal strength.
The LEAD NOW! Leadership Development Model is powered by the comprehensive LEAD NOW! Suite — an integrated collection of award-winning resources designed to drive measurable leadership growth. This suite includes research-based and scientifically validated self and 360° assessments for accurate insight, an extensive video library featuring practical leadership lessons, coaching cards for on-the-spot guidance and conversation starters, action-planning workbooks to help leaders turn learning into measurable outcomes, as well as books, tools, and support materials that ensure sustainable development and real-world application.
For more details, check out the video below
